Nice Crisp Flavour?
Monday, September 21, 2009
Actor Tom Felton asks, âDoes this flavour crisp alarm anyone else or am I just weird?â
To be honest, Tom, I suspect the reason Kettle opted for this flavour combination for their âsavory snacksâ (the term for their âhand roasted potato chipsâ that they prefer over âcrispsâ), is because a competing multinational corporationâs food division had already copyrighted the particular cocktail of chemicals that constitute âsour cream and chivesâ in that territory.
Or, perhaps, given the unavailability of flavouring additives x and y that normally constitute âsour cream and chivesââ the variables stand for those substances listed as numbers in the âingredientsâ section of food packaging so that we never really know what chemicals we are consuming â they had to go with x+1 and y+1, which shifted the resulting flavour a little to the right of the hitherto acceptable âsour cream and chivesâ.
But if either of these options happens to be the case, Iâd go a step further and suggest itâs been done before. Why go to the trouble of removing the letter âhâ from the word âyoghurtâ, if not to sidestep legal redress from established purveyors of âyoghurt and green onionâ chips?
According to my buddy Lexa, in the US, Kettle offers both âSour Cream, Onion & Chiveâ, and âYogurt & Green Onionâ flavours. So whatâs actually going on â while it still may be an instance of utilising chemicals x+1 and y+1 instead of x and y â is that practice favoured by companies of producing an extensive range to lock out competition. After all, if someone likes the Sour Cream, Onion & Chive flavour, chances are theyâll actually like the Yogurt & Green Onion flavour.
Irrespective, I still must conclude that you are just a little bit weird, Tom. Kettleâs âYogurt & Green Onionâ chips are fine. Itâs the âCustard & Garlicâ flavour thatâs to be avoided. And the âPickled Herring Thickshakeâ variety.
Who'd have thought someone else would have made a similar observation â and a similar joke â about Kettleâs Yogurt & Green Onion chips? Alex points out that Judith Lucy did â about a decade ago on The Mick Molloy Show.