In the time before the internet, it took something like Clive James On Television to bring to the attention to the rest of the world the folly of weird television and unfortunate [mis]translations. But this is the time of the internet, and news travels so fast that a story can break late at night and disappear before I've even had time to blog about it.
It was Clive, if you'll recall, who let the the rest of the world in on Japan's excellent game show, Endurance, in which contestants had cockroaches stuffed in their undies while they were hung upside down above snakes, and the like, in order to compete for some prize that couldn't possibly be worth all that they'd… endured. But it wasn't just a matter of making fun of weird foreign television to satisfy and insensitive audience; Clive gave us a context and an explanation, presenting even the most ridiculous footage with a modicum of respect:
There had been a day when young men like these would have been taking off in planes they barely knew how to fly and heading for a sky full of flak, all in the hope of a different kind ofgrand prize - the chance to crash into an Allied warship.
I'm not gonna wax as erudite for this one.
This was the story: a children's show in Japan featured a host whose jumpsuit bore rude slogans such as 'I LOVE SPONSORS', 'I LOVE C*CK', 'I LOVE P*SSY' and 'LOVE F*CK YEAH'. There was footage on YouTube.
I knew, from recent experience with Cellular Solutions ("the leading communications provider to South East England") there'd be a little window of opportunity before the primary source was removed, censored or hidden.
So I quickly shot a video of the clip playing on my computer, with my phone. And then grabbed some screen caps. Before I finished, the clip was made private.
Here it is, for as long as it stays online, before it's taken down. Sorry. It's so low-fi, you're not gonna be able to read the costume. But you will recognise the design on the shirts the kids are wearing: they're in Nirvana t-shirts, bearing the instantly recognisable logo - the acid house smiley with the stoned eyes and flakey mouth. Fittingly, the logo was adapted "from a downtown strip club called 'Lusty Lady'". As with the tribal patterns and kanji script that have become trendy patterns on upholstery, t-shirts and tattoos, the folks in charge of wardrobe for this show are interested in what the patterns look like inshot, more than what they might mean to an unlikely audience stumbling onto the program by accident.